3 key elements to a good landing page
Landing pages have one goal: convert visitors into leads. Optimising those landing pages is thus essential for lead generation. If your landing pages are well done, your conversion rate will necessarily increase. Below are three key elements of a good landing page.
Lead generation forms: 5 uncommon strategies to increase conversion rates
Forms sit at one of the most critical points in your marketing funnel - the point at which a visitor can become a lead. But despite the importance forms have, we rarely give them the attention they deserve. Below are five strategies you can use to take your forms to the next level.