5 posts tagged Marketing automation

Extend Your Reach and Grab More Eyeballs!

It’s hard to know with every business using the same tools and measurements to guide marketing decisions - but are they getting what they need from their services? On average, most businesses ...

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The 2 Goals of Marketing Automation

What's marketing automation
What's marketing automation and what do we use it for? Sending automated emails! And these emails can aim at two goals.

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[Recap Webinar] Putting in place a marketing automation program

programme de marketing automation program
Last Friday Visiblee hosted its monthly half-hour long Webinar. We talked about marketing automation to help you establish your strategy and get started with it. Here are the most important points to ...

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Machine learning, the future of marketing automation

machine learning
A couple of years ago, Big Data was on everyone’s mouth and it has since then deeply changed what it is to be a marketer. Today, machine learning has taken its place and is changing again the way we do marketing, and more precisely marketing automation. Here are a couple of things you should know about that new buzzword.

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The pros & cons of marketing automation

Even though technology is advancing fast and marketing automation seems bound to turn into "machine learning", there still is some time before everything truly becomes automatic. Where technology is standing right now, the process of automation has its pros and cons.

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