[Recap Webinar] Putting in place a marketing automation program
Last Friday Visiblee hosted its monthly half-hour long Webinar. We talked about marketing automation to help you establish your strategy and get started with it. Here are the most important points to ...
Machine learning, the future of marketing automation
A couple of years ago, Big Data was on everyone’s mouth and it has since then deeply changed what it is to be a marketer. Today, machine learning has taken its place and is changing again the way we do marketing, and more precisely marketing automation. Here are a couple of things you should know about that new buzzword.
The pros & cons of marketing automation
Even though technology is advancing fast and marketing automation seems bound to turn into "machine learning", there still is some time before everything truly becomes automatic. Where technology is standing right now, the process of automation has its pros and cons.