Machine learning, the future of marketing automation
A couple of years ago, Big Data was on everyone’s mouth and it has since then deeply changed what it is to be a marketer. Today, machine learning has taken its place and is changing again the way we do marketing, and more precisely marketing automation. Here are a couple of things you should know about that new buzzword.
Big Data as a marketing tool
Big Data is a very trendy concept… People have accepted it as large bubble of data collected from individuals and used by companies. It is particularly efficient to help marketing actions and redefined what marketing is. It is easier, faster, has more impact… B2B marketers gained a lot from it. In this article I will talk about what it actually changed in the daily life of a marketer.