To convert your leads, spoil them!
To get new clients, lead generation is key… to the point where some people forget that it is not enough. You have to turn those leads into customers. That’s why today we’re going to talk about conversion. And there’s one way to do it: spoiling your leads.
B2B emails during the holidays: good or bad idea?
Holidays are just around the corner but for marketers, it's time to ask themselves the question: should I keep sending B2B emails during the holidays? Because even when away, marketing automation is there to help you stay in your lead (or client)'s mind. We can tell you right away: yes, you can keep sending emails, but not to everyone.
Why you should always keep your CRM up-to-date
Why a CRM up-to-date is essential Customer Relationship Management (CRM) is now a critical point of sales success, especially during lead nurturing. Here are the reasons why you should always keep your CRM up-to-date.
The pros & cons of marketing automation
Even though technology is advancing fast and marketing automation seems bound to turn into "machine learning", there still is some time before everything truly becomes automatic. Where technology is standing right now, the process of automation has its pros and cons.
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