[Recap Webinar] Putting in place a marketing automation program
Last Friday Visiblee hosted its monthly half-hour long Webinar. We talked about marketing automation to help you establish your strategy and get started with it. Here are the most important points to remember. What is marketing automation? Marketing automation can be defined as “the automation of actions and campaigns dedicated to the optimisation of lead generation and lead management”. According to a 2015 Marketo study, only 25% of your leads are sales-ready while 25% are simply not ...
6 mistakes that impact your conversion rate
If despite the money you keep on spending to acquire new leads, your conversion rate doesn’t increase, there’s a good chance you’re making one or several mistakes that strongly impact your company ROI.
Machine learning, the future of marketing automation
A couple of years ago, Big Data was on everyone’s mouth and it has since then deeply changed what it is to be a marketer. Today, machine learning has taken its place and is changing again the way we do marketing, and more precisely marketing automation. Here are a couple of things you should know about that new buzzword.
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