3 key elements to a good landing page
Landing pages have one goal: convert visitors into leads. Optimising those landing pages is thus essential for lead generation. If your landing pages are well done, your conversion rate will necessarily increase. Below are three key elements of a good landing page.
9 steps to building a content marketing strategy
A couple of weeks ago we talked about what you need to know about content marketing before actually working on a strategy. Now that you do, time to build that strategy! That’s why we made a list of the things you need to consider. Your target Create content for the right people! You need to divide your audience into segments, to qualify it, to find out what they are interested in and to stay at their reach. Targeting is the basis of all content marketing strategy. The subject You need ...
Lead generation forms: 5 uncommon strategies to increase conversion rates
Forms sit at one of the most critical points in your marketing funnel - the point at which a visitor can become a lead. But despite the importance forms have, we rarely give them the attention they deserve. Below are five strategies you can use to take your forms to the next level.
7 things you need to know about content marketing
If I write they’ll come, right? According to some people, this is how content marketing works. Unfortunately it’s a little bit more complicated than that. Of course content marketing remains one of the most efficient techniques to increase brand awareness. But it has to be done properly.
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