43 posts by Justine Gavriloff

5 Ways Artificial Intelligence improves Marketing

Artificial Intelligence in Marketing
Which benefits did marketing get from using Artificial Intelligence (AI)? Here are 5 changes that disrupted practices.

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5 Key Indicators to Improve your Website

website analysis
Tired of having a B2B website that doesn’t meet expectations? Start analysing these indicators to show you what works and what doesn't.

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Marketing 4.0: Combining digital and human

marketing 4.0
Philip Kotler, the father of modern marketing, published in November 2016 a new book: “Marketing 4.0: Moving from Traditional to Digital". What does it say?

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Social Media in B2B #4: YouTube

YouTube B2B marketing
YouTube isn’t always the first social media we think about. However it has more than one billion users and as we all know, videos are trending. So why not take advantage of it?

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Qualify your leads online

qualifier prospects
The Internet has expanded the possibilities to qualify leads online. Take advantage of it!

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Social Media in B2B #3: Facebook

Facebook B2B
Is Facebook worth your time and efforts? Find here a list of pros & cons of the largest social network in the world regarding its use for professionals.

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Content Marketing: Optimise your ROI with these 6 steps

Content Marketing ROI
You invest time and money in your content marketing strategy. Is your ROI satisfying? Ask yourself the right questions!

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Social Media in B2B #2: Twitter

Social Selling B2B
Twitter for B2B marketing purposes can be a great tool - you just have to know a couple of things on how to optimise your efforts.

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4 benefits to Account-Based Marketing

Account-Based Marketing (ABM) might be the next big thing everybody talks about in 2017. What are the benefits of this B2B marketing approach?

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B2B Social Media #1: LinkedIn

LinkedIn B2B
To all the B2B marketers who are working on their social media strategy for 2017, it’s time to decide on which social media platform be active and focus. And in B2B, there's no social network like LinkedIn.

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