Visiblee wins first leg in BNP ParisBas B2B Hackathon

The third BNP Paribas International Hackathon was held last weekend simultaneously in ten participating countries.

160 startups competed to come up with creative solutions relating to the customer experience. They developed their customer-focused projects in close discussion with BNP Parisbas business line experts.

Visiblee Inc. won the challenge for BNP Paribas Leasing Solutions. A Saas Lead Generation Solution, Visiblee presented an innovative way to improve the conversion rate of the on-line sales funnel for BNP ParisBas Leasing Solutions.

Thierry Laborde, Deputy Chief Operating Officer BNP Paribas, follows the progress of the Visiblee Team at the International Hackathon.

After this win Visiblee will have the opportunity to develop their solutions during a co-creation phase. They will be supported by the Group’s leading experts and resources to turn their project into an operational solution, serving BNP Paribas customers. BNP Paribas Leasing solutions will benefit from Visiblee’s technology to improve the conversion rate of their new on line Leasing solution. With this technology BNP Paribas Leasing solutions will identify their most interested visitors and will retarget them with personalized messages.

Visiblee has developed a unique Machine Learning and Big Data technology to generate highly qualified leads for BtoB companies by identifying anonymous visitors on their website and transforming them into clients.

“We had a great weekend working with a dedicated and knowledgeable team of experts from BNP Paribas Leasing Solutions. It will be a pleasure to continue to work with them to improve the customer journey and conversion rate of their new on-line offer” says Olivier Piscart, CEO of Visiblee.


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