1 post from day 24/10/2016

Big Data as a marketing tool

Big Data marketing
Big Data is a very trendy concept… People have accepted it as large bubble of data collected from individuals and used by companies. It is particularly efficient to help marketing actions and redefined what marketing is. It is easier, faster, has more impact… B2B marketers gained a lot from it. In this article I will talk about what it actually changed in the daily life of a marketer.

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