How SEO Updates Affect Our Strategies
SEO updates are always occurring with Google's continuous work to improve its algorithms. What are the consequences for digital marketers?
The 2 Goals of Marketing Automation
What's marketing automation and what do we use it for? Sending automated emails! And these emails can aim at two goals.
10 Stats About Email Marketing
Everything you need to motivate you to keep going with your emailing strategy - and if possible to get started with marketing automation.
Chatbots: Benefits & Limits
In the last couple of weeks, a particular subject has been trending in the digital marketing sphere: chatbots.
A B2B campaign for Valentine’s Day
Like B2C brands, you'd like to take advantage of Valentine's Day to make a great marketing campaign? Here are our tips!
5 Ways Artificial Intelligence improves Marketing
Which benefits did marketing get from using Artificial Intelligence (AI)? Here are 5 changes that disrupted practices.
5 Key Indicators to Improve your Website
Tired of having a B2B website that doesn’t meet expectations? Start analysing these indicators to show you what works and what doesn't.
Marketing 4.0: Combining digital and human
Philip Kotler, the father of modern marketing, published in November 2016 a new book: “Marketing 4.0: Moving from Traditional to Digital". What does it say?
Social Media in B2B #4: YouTube
YouTube isn’t always the first social media we think about. However it has more than one billion users and as we all know, videos are trending. So why not take advantage of it?
Qualify your leads online
The Internet has expanded the possibilities to qualify leads online. Take advantage of it!