Google's Updates

How SEO Updates Affect Our Strategies

SEO updates are always occurring with Google's continuous work to improve its algorithms. What are the consequences for digital marketers?

Continue Reading

What's marketing automation

The 2 Goals of Marketing Automation

What's marketing automation and what do we use it for? Sending automated emails! And these emails can aim at two goals.

Continue Reading

Stats Email Marketing

10 Stats About Email Marketing

Everything you need to motivate you to keep going with your emailing strategy - and if possible to get started with marketing automation.

Continue Reading

Chatbots in marketing: too soon?

Chatbots: Benefits & Limits

In the last couple of weeks, a particular subject has been trending in the digital marketing sphere: chatbots.

Continue Reading

Saint-Valentin Marketing B2B

A B2B campaign for Valentine’s Day

Like B2C brands, you'd like to take advantage of Valentine's Day to make a great marketing campaign? Here are our tips!

Continue Reading

Artificial Intelligence in Marketing

5 Ways Artificial Intelligence improves Marketing

Which benefits did marketing get from using Artificial Intelligence (AI)? Here are 5 changes that disrupted practices.

Continue Reading

website analysis

5 Key Indicators to Improve your Website

Tired of having a B2B website that doesn’t meet expectations? Start analysing these indicators to show you what works and what doesn't.

Continue Reading

marketing 4.0

Marketing 4.0: Combining digital and human

Philip Kotler, the father of modern marketing, published in November 2016 a new book: “Marketing 4.0: Moving from Traditional to Digital". What does it say?

Continue Reading

YouTube B2B marketing

Social Media in B2B #4: YouTube

YouTube isn’t always the first social media we think about. However it has more than one billion users and as we all know, videos are trending. So why not take advantage of it?

Continue Reading

qualifier prospects

Qualify your leads online

The Internet has expanded the possibilities to qualify leads online. Take advantage of it!

Continue Reading